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The wrong assumption is that one approach works for all. Facebook may be global in…

One simple example is by looking at ways to reduce food waste at events. We…

I'm even more proud of the fact that in every single one of our VOQIN'…

By most estimates, the events industry is up to 80% female. For example, Meeting Professionals…

Most events are part of a larger story, the story of a brand or the…

Just because you can doesn't mean you should It's true, technology can be your event's…

1. Change the world The new generations want to change the world and they understand…

Added motivation to get active The competitive element of corporate sports leads many of those…

1. Focus On The Business Objectives Brand activations must be linked to business objectives, not…

All these matters are changing dramatically and so fast. How all these changes will affect…