An innovative global automotive brand, renowned for its forward-thinking approach and commitment to sustainability, sought to make a bold statement in Lisbon, Portugal.

The client envisioned an event that not only unveiled their latest model but also celebrated the city’s vibrant culture, fostering a sense of connection with the local community. Their aim was to create a transformative experience that would resonate deeply with media representatives, industry influencers, and the public, leaving a lasting impact beyond the event itself.

Transforming a car launch into a transformative experience that combined brand storytelling with cultural immersion. The vision demanded a showcase of dedication, creativity, and innovation to deliver a world-class event in the heart of Lisbon. This launch needed to foster deep connections with media, industry leaders, and the public, all while creating a positive and lasting impact on the destination.

VOQIN’ rose to the challenge, collaborating closely with local authorities and associations to breathe new life into Praça das Flores—a previously underutilized square in a traditional Lisbon neighborhood. This revitalized space became the centerpiece of the Škoda Superb World Launch, serving as the event’s stunning Celebration Hub.

The event featured:

/ 22 Days of Festivities: From immersive street food experiences and live culinary demonstrations to artful local drink mixology and captivating entertainment.

/ A Cultural and Community Legacy: The rejuvenation of Praça das Flores not only set the stage for this remarkable launch but also provided the neighborhood with a renewed community space.