VOQIN’, a global leader in experience design and live marketing, is proud to announce its expansion into the Kingdom of Saudi Arabia through a newly formed joint venture with Entertainment Gears, a respected local company specializing in event production and experiential solutions.
The agreement was signed at the Ministry of Investment Saudi Arabia (MISA) by Diogo Assis, Founder of VOQIN’, Miguel Assis, Partner at VOQIN’, and Mohamed Ramadan, CEO of Entertainment Gears (EG).
Presiding was Fahad Al Hashem, the Assistant Deputy Minister of Investment Development at the Ministry of Investment, overseeing the strategic planning and execution of the Services economic Sectors development, in alignment with the Kingdom’s Vision 2030.
This milestone marks VOQIN’s commitment to supporting Saudi Arabia’s Vision 2030, particularly the ambition to create a vibrant society enriched with world-class entertainment and meaningful human experiences. VOQIN’ will bring its expertise in international events and its proprietary methodology, Emotional Thinking, to help local institutions and companies forge deeper, more authentic connections with their audiences.
“Our expansion into Saudi Arabia is both a strategic and symbolic step for VOQIN’.” said Diogo Assis. “We believe in the Kingdom’s vision and energy, and we are committed to bringing world-class experiences that inspire, connect, and create lasting impact. Partnering with Entertainment Gears allows us to blend deep local insight with our global standards of creativity and execution.”
Entertainment Gears (EG) team, with over 18 years of experience serving the Saudi market in delegate management, accreditation, event technology, and production for large events, will provide strong local presence and operational excellence.
Entertainment Gears brings a wealth of local market expertise and operational capabilities, making it a natural partner for VOQIN’s entry into the Kingdom. Headquartered in Riyadh, through this JV, VOQIN’ is positioned to serve both public, private and international corporate clients with a full range of live, virtual, and hybrid experience solutions.
Mohamed Ramadan, CEO of EG, added: “The creative and emotional approach that VOQIN’ brings has been missing in the local landscape. We are excited to take this journey together with such a prestigious company, which has a proven track record in some of the world’s largest events, including the FIFA World Cup, the Olympics, and many others. Together, we look forward to shaping the future of events in Saudi Arabia.”
The joint venture is already off to a strong start. VOQIN’ has been awarded high-profile projects in the region, including the technological and emotional experience during the prestigious Saudi-American Investment Forum, which will coincide with the upcoming visit of U.S. President Donald Trump later this month. This opportunity underscores VOQIN’s reputation for executing large-scale, high-impact events with precision and creativity.
With this expansion, VOQIN’ strengthens its global presence and reaffirms its role as a trusted partner for brands seeking to engage audiences with purpose and authenticity.
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