/ Type
Incentive
VOQIN' at the World Cup in Brazil
THE CLIENT
Key clients included a leading European Sportwear Company sponsoring one of the Participating Teams; a Middle East Bank, Leading American Beer company, American Oil company and European Football Federation delegation.
We worked with 5 key clients during the World Cup to maximise a return on resources. During the 4 week tournament we operated in 6 World Cup city locations in Brazil, Rio de Janeiro, São Paulo, Belo Horizonte, Salvador, Fortaleza and Recife.
THE CHALLENGE
Briefs varied...
From creating a complete Brazil experience for key clients guests; full hospitality programme in Rio; logistics support for delegations and a comprehensive programme of match visits in 3 key cities to maximise on matches.
THE SOLUTION
We created client teams and supplemented these from our offices in Portugal and Spain to ensure project management and ownership was consistent throughout, an essential element of our approach and DNA.
This is one of the key benefits of working with VOQIN’, the ability to move resources at short notice as the understanding our cultural differences in each of our destinations is understood and the languages spoken – namely Portuguese, Spanish and English.