When a client like Leading Hotels of the World keeps coming back to us, it leaves us feeling confident we are doing this well. When it comes to corporate events, crafting moments that elevate brands, engage audiences, and telling compelling stories and keep on surprising time and time again, is more than a challenge. It is the real test of our expertise. After 2 editions in Portugal, hosting their annual convention in Spain was our chance to push boundaries and redefine what a hospitality event could be.
Transforming Events in Spain
A 3-Day Sensory Journey of Innovation, Culture, and Luxury for the Leading Hotels of the World
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THE CLIENT
Leading Hotels of the World is a prestigious collection of independent luxury hotels, each with its own story, each setting a gold standard in hospitality.
Their Annual Convention? Not just a meeting, but a grand celebration of excellence, bringing together top hoteliers from around the globe to share ideas, ignite inspiration, and shape the future of luxury stays.
THE CHALLENGE
How do you take an annual convention from "just another industry gathering" to an experience so immersive, so breathtaking, that attendees talk about it for years?
LHW wanted something extraordinary — a setting as captivating as their vision, a program that blended strategic insights with unforgettable moments, and an execution team that could make magic happen in multiple awe-inspiring locations. No pressure, right?
THE SOLUTION
VOQIN’ curated a 3-day sensory journey in Marbella, Spain — crowned Best European Destination 2024 (for good reason).
We turned expectations upside down: a conference set on a tennis court at the legendary Puente Romano Resort, a dinner drenched in traditional charm at Plaza de los Naranjos, the central square amidst the old town’s narrow streets, and a jaw-dropping grand finale inside Marbella Arena, visible from the skies, turning red with Spanish passion, and more. Every second was designed to captivate, surprise, and leave a lasting emotional imprint.
VOQIN’ Delivered:
/ Unconventional spaces transformed into breathtaking event venues — because boardrooms are overrated.
/ Seamless production across multiple iconic sites, ensuring 350+ VIPs experienced effortless luxury.
/ Storytelling infused into every moment, wrapping attendees in Spanish culture, music, and mouthwatering gastronomy
/ Immersive activities like a bike tour around the city, a flamenco class that brought the local spirit to life, and a hands-on paella and sangria workshop bringing guests closer to the region’s culinary heart.
/ Exclusive experiences, from a curated spouse cultural program in Malaga to a daring adventure at Caminito del Rey
/ Wrapped it all up with an electrifying finale inside a bullring — this time, the attendees took center stage, crowned by an awards ceremony and new destination reveal with spectacular AV and dry fire magic.
/ Kept the energy high with DJ entertainment that had guests dancing well into the night
THE RESULT
The Leading Hotels of the World Annual Convention 2024 wasn’t just an event — it was a whirlwind of emotions, a masterclass in immersive storytelling.
With VOQIN’s meticulous attention to detail, creativity, and emotional thinking methodology, we didn’t just meet expectations — we shattered them.
For the third time producing this iconic gathering, we proved that the perfect blend of innovation and tradition isn’t just possible — it’s a testament to a surprising impact on participants.
A massive thank you to LHW for trusting us once again, and to our incredible VOQIN’ team for turning visions into reality, always with dedication, precision, and a little bit of magic.
Match point.
300
Participants
30+
Speakers
80
Transfers
5
Workshops & Excursions
1
Bullring
2
Tennis Courts
10
Locations
3
Days