We find the intersection between brands and the audience in terms of motivations, challenges or needs – the common unconscious
That connecting element is transformed into a story that has the potential to alter perceptions, trigger emotions and change behaviour – neuroplasticity
We plan what is going to happen, the right environment and the perfect timming to make the story real. Emotions will be raised by awakening the senses of sight, touch, smell, taste and sound – synesthesia
