Husam Al-Saleh has recently joined VOQIN’ as Advisory Board Member, bringing his senior business expertise and local saudi market knowledge to the table.
He is a strategist who designs and leads multi-vertical transformations across multiple sectors. Through his work as an YPO’er since 2009, he has developed a strong cross-cultural fluency – a critical capability in today’s interconnected markets.
/ Saudi Arabia’s current momentum and way forward
Saudi Arabia is living through the most dynamic phase in its modern history. Since the launch of Vision 2030, we finally have a long-term national framework that articulates not only where we are going, but also who we aspire to become.
This clarity of direction has created extraordinary momentum. The Kingdom has made major strides across tourism, entertainment, hospitality, transportation, and even in modernizing traditional sectors. The pace of progress is fast, but the wins – both big and small – are real, visible, and measurable.
By 2030, Saudi Arabia will be positioned as a global player. In many ways, we are already on that path.
/ The wider region’s business landscape
Saudi Arabia is the largest market in the region – geographically, economically, and increasingly, strategically. A strong Saudi Arabia creates a stronger Middle East.
Cross-border business ties thrive when the region is politically stable, and we are seeing this translate into new opportunities. As the Crown Prince said at FII, his vision is for the Middle East to become the “new Europe,” and he has set this as a personal challenge.
We are already witnessing steps in that direction – including the newly unified GCC tourist visa – which reflects the region’s commitment to integration, growth, and shared prosperity.
/ What VOQIN’ brings to the table
The entertainment and events sector in Saudi is young, ambitious, and rapidly evolving – but still maturing. Many local companies focus on the “big wow”: drones, lights, massive stages, screens, sound. These experience elements impress, but often by coincidence rather than by intention evokes emotion.
What’s missing is emotion by design.
This is where VOQIN’ strength lies. VOQIN’ builds experiences around emotion – not as a side effect, but as the core creative engine. In a region known for its emotional depth and cultural richness, this approach is a natural fit.
VOQIN’ will elevate the Saudi experience economy by creating events that resonate beyond the spectacle – moments that stay with people long after the lights fade.
/ How East meets West
Saudi Arabia is a young country – nearly 70% of the population is under 35. This generation is globally connected. My daughter plays Roblox in Riyadh with a child in Chile, and they share a universal digital culture.
In many ways, global culture is converging.
But bridging East and West requires more than technology – it requires respect and understanding. You must respect the culture you are visiting and understand why people do what they do: the hidden touches, the nuances, the unspoken rules. These things cannot be taught; they must be experienced.
We are a nation of dreamers with our eyes on the sky, but our feet remain firmly rooted in our traditions. Our heritage shows up everywhere – in entertainment, education, tourism, and daily life.
Saudi Arabia is proving that tradition and innovation are not opposites. We can innovate boldly while staying true to who we are. Our progress in AI, digital government services, and national projects shows that we embrace the future without letting go of our identity.
