For over a century, the automotive industry has been defined by engineering excellence — horsepower, precision, and performance. Yet as technology races ahead, another force has quietly taken the lead. What truly drives loyalty, advocacy, and choice is not torque or range — it’s emotion.
At VOQIN’, we believe emotion is the new performance metric. And now, we can measure it.
The Shift from Engineering to Emotion
The industry celebrates the numbers that fit neatly into spreadsheets — attendance, test drives, media reach. But these metrics overlook the most powerful driver of behavior: how people feel when they encounter your brand.
Introducing Return on Emotion (ROE)
VOQIN’s Return on Emotion (ROE) model transforms feeling into data. It quantifies the invisible — the heartbeat behind every brand experience — using a blend of biometric, behavioral, and narrative intelligence.
Emotion, Quantified
We measure emotion the same way the industry measures speed — precisely.
– 95% of purchasing decisions are emotional, not rational.
– Emotionally connected audiences are 3× more likely to recommend.
– Positive emotional recall directly correlates with purchase intent.
The ROE Dashboard
Our interactive dashboard visualizes emotional peaks and correlates them with key business outcomes. Awe at vehicle reveal moments drives shareability. Trust during test drives reduces purchase anxiety. Connection in brand lounges increases recall and affinity.
Redefining Automotive Success
By linking emotional data to sales performance, lifetime value, and brand health, VOQIN’ establishes a new standard for marketing success — one where the ultimate KPI is how deeply people feel your brand.
Closing Thought
Every car can perform. Only a few can move people. Because the most powerful engine in automotive isn’t mechanical — it’s emotional.
