Ford Europe, a long-time UEFA Champions League partner, leveraged the 2014 final in Lisbon to launch the all-new Ford Mustang, marking the iconic car’s first-ever availability across Europe. The event presented a unique opportunity to showcase the Mustang to millions of football fans, engaging with a wide audience through brand activation, exclusive experiences, and VIP events.

Our task was to:

/ Launch the new Ford Mustang in Europe in a way that matched the car’s legendary status and historical significance.
/ Seamlessly integrate the launch with the high-profile UEFA Champions League Final to maximize exposure.
/ Execute a multi-layered activation strategy catering to over 1,200 Ford dealers, VIP guests, and global media.
/ Coordinate simultaneous logistics for multiple VIP events, activations, and brand showcases, ensuring flawless execution during the busiest week of European football.
/ Attend to the needs of the finalist team Real Madrid.
/ Delight the guest from UniCredit and MasterCard in one of a kind dinners in iconic venues in Lisbon.

VOQIN’ delivered an all-encompassing event management solution that spanned multiple locations and experiences, including:

Brand Activation at Praça do Comércio and Estádio da Luz: A 4-D Ford Mustang reveal experience at the UEFA Champions Festival offered an immersive showcase for 100,000+ fans, blending live action with cinematic effects. The car’s European debut was further amplified through dynamic presentations and football demonstrations by players.

VIP Events and Dealer Incentives: Hosted an exclusive Mustang showcase at the Oitavos Hotel with a blue carpet reveal, entertainment from the UK, and a reception for 500 attendees, blending luxury with excitement.

Comprehensive Event Logistics: Managed transportation, staffing, production, and entertainment for over 1,200 Ford dealers and VIP guests, ensuring a seamless experience across all touchpoints.

Parallel Event Management: Provided end-to-end logistics and VIP support for the Real Madrid team, along with bespoke events for UniCredit and Mastercard, including a gala dinner at Estufa Fria. In total, VOQIN’ managed experiences for over 2,500 attendees during the UEFA Champions League Final week.

The event successfully positioned the all-new Ford Mustang as a game-changer for the European market. Ford Europe achieved:

/ Over 120,000 fans engaged with the 4-D Mustang experience at Praça do Comércio.

/ Seamless participation of 1,200 Ford dealers in a meticulously planned incentive program.

/ Exposure to an estimated 300 million viewers across 200+ countries through UEFA Final broadcasts and digital activations.

/ A flawless VIP program for Real Madrid and UEFA sponsors, ensuring world-class event execution during a high-stakes week.