More than an ordinary trade show, 2021 edition was a complete and interactive hub with several initiatives happening at the same time to support innovation and sustainable growth of the agribusiness sector. The event was developed around five main themes aiming at promoting concrete solutions for existing challenges in agribusiness, optimizing resources and increasing productivity:

/ Creating a virtual environment to showcase the exhibitors
/ Providing an exclusive space for start-ups to show the recent innovations for the transformation of agribusiness production chain
/ Arranging exclusive networking rooms
/ Generating the event’s content, such as interactive live and on-demand experiences featuring national and international specialists
/ Developing a secure payment system for the ticket office

Every detail of the event was carefully designed to boost attendance and create a great digital experience for sponsors, exhibitors, and attendees. The solutions we offered included:

/ Each exhibitor had a unique login, which allowed them to upload videos, book meetings and prospect new client
/ Every virtual stand was personalised according to the exhibitor’s brand and hyperlinks to their website and social media profiles
/ A complete report for each exhibitor including the number of the daily visits to their virtual stand, as well as the new leads generated
/ Videos and content in live streaming and available on-demand on the event hub for 30 days on the EMEX and for 60 days on Frísia’s platform