IBTM Barcelona is a special moment every year. But Hilton wanted 2025 to be remarkable. So, VOQIN’ created a deep sea breakfast with added spark to wake up everyone’s inner child. From a simple breakfast to an emotional journey.
Hilton Breakfast | IBTM Barcelona 2025
Back to the wonder of childhood.
/ Type
Event Production / Spain
THE CLIENT
Hilton. More than 9.000 locations worldwide to make you feel home.
Hilton is a renowned hospitality brand that offers unique accommodation options from city breaks to sunny escapes. Stays are designed with you in mind, so you can expect personalized experiences that match your mood.
THE CHALLENGE
Prepare a special networking moment for hosted buyers
Hilton asked VOQIN’ to help them provide a special networking moment for 130 hosted buyers at IBTM Barcelona 2025, outside the event venue.
THE SOLUTION
Deep Sea Breakfast with added spark
To start the day off on the right foot, we wanted to awaken everyone’s inner child. So, we chose the L’Aquàrium de Barcelona to bring the concept “Back to Childhood” to life.
Supported by our Emotional Thinking methodology, we added the spark, the fun and the little emotional nudge that turned a simple breakfast into a moment of curiosity, wonder and smiles.
We designed the perfect emotional journey with different touchpoints:
/ Immersive transfer to the venue: sound of waves and interactive maps with QR codes
/ Magic Potion at reception: the powerful tool to return to childhood
/ Dynamic venue: themed dancers and decorations; QR codes to access curiosities and information along the way
/ Special Breakfast: creative catering and decorations followed by networking moments and speeches.
THE RESULT
A memorable experience that stands out at the bustling IBTM
We “jumped in the water” and served a “deep sea” experience, taking the hosted buyers back to their childhood.
We wanted to be remarkable, so we started by sparking curiosity even before entering the Aquarium space. On the buses, the soundtrack of waves gave an anticipation of what people would experience a few moments later.
Once inside the aquarium, a magical setting was created with themed dancers and ocean decorations, evoking wonder and a sense of childhood nostalgia along the way to a shared breakfast area.
There, guests felt a sense of belonging, where they could share their experiences and get to know each other while enjoying breakfast.
With the right atmosphere, relationships were strengthened. From a simple breakfast to an emotional journey. Feel the vibe for yourself!
130
Hosted Buyers
6
Nationalities
1
Immersive Breakfast