At the International Saudi Falcons & Hunting Exhibition in Riyadh, DZRT brought freshness to the desert, blending Saudi tradition and experiential marketing. VOQIN’ transformed a desert hunting tent into an interactive brand space. Combining design, culture, and engagement to drive product sampling, connection, and relevant impact.
Bringing Freshness To The Desert Air
Rooted In Tradition. Driven By Freshness. How we went falcon hunting with DZRT.
/ Type
High Profile Cultural Event
Corporate
Kingdom of Saudi Arabia
THE CLIENT
DZRT. A tobacco-free alternative without the smoke, smell, or hassle.
DZRT is a Saudi-made and mission-driven nicotine-pouch brand offering a modern, smoke-and-smell-free alternative. Backed by purpose, DZRT combines pharmaceutical-grade ingredients and premium design to deliver a discreet, high-quality experience for adult users seeking change.
THE CHALLENGE
Looking to drive product sampling and conversions, DZRT needed to create a standout brand activation, capable of generating footfall and engagement.
At one of Saudi Arabia’s largest cultural showcases – the International Saudi Falcons & Hunting Exhibition in Riyadh – DZRT set out to make a statement. The goal was to connect authentically with a tradition-driven audience and position itself as a modern Saudi brand bridging heritage and innovation. Through experiential marketing, DZRT wanted to generate awareness and product sampling, and sales,
THE SOLUTION
Using our Emotional Thinking Methodology we crafted memorable emotional journeys, bringing together business goals and human hearts and minds.
To resonate with both culture and curiosity, VOQIN’ designed a bespoke brand activation inspired by the traditional desert hunting tent – reimagined through a modern, premium brand experience. The booth architecture and interior design blended natural textures, soft ambient lighting, and Saudi aesthetic cues. To extend dwell time we incorporated interactive activations. It all came to life with flawless design and production and carefully selected brand ambassadors.
THE RESULT
This was a memorable "DZRT adventure" that achieved the brand's objectives of sampling, awareness and affinity with the target audience. In one of the biggest events of the season.
Over 4,000 visitors stepped inside the DZRT tent. More than 12,000 cans were sold or sampled, resulting in SAR 183,000+ in direct sales. Visitors praised the booth for its smooth organization, interactive design, and authentic cultural atmosphere, while many first-time users chose DZRT over tobacco products, demonstrating tangible impact.