Brands & Emotions Report

More than a logo, a tagline or a slogan, a brand is a vehicle for the way we want to be perceived in the world: time can change a consumer’s habits but there will always be demand for a brand that makes a difference in the world.

Consumers want to feel emotionally connected to the brands they select because they’re an extension of their own personality, style and identity. Loyalty grows out of forming close emotional links to a brand.

In this report, we collect research and share our findings on the powerful link between brands and emotions.